XXXX will be launching their new ad campaign on Sunday night (you can read the full details on Brews News so I won’t repeat it here). But the casting of the new ad follows on from this morning’s update to the “Over Beer?” campaign. It seems that beer marketers believe that beer drinkers identify with people who don’t shave or wear shoes. The Canadian Club people agree, though don’t reveal their attitude to footwear. In Canadian Clubland, however, bar workers are metrosexuals who shave more often, but still maintain a designer stubble…
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I imagine in that Canadia place where the Candian Clubland is, it makes sense for them to not shave due to the cold. Whilst their attitude towards shoes is not stated, one would think that they wear thick, wooly ones (like an ugg boot perhaps?).