BeerMatt

I got excited to see the headline “SAB Pledges Free-Flowing Beer at World Cup“. I hoped this meant that, despite sponsoring the World Cup, beer lovers would have a choice of beer. Of course, it doesn’t. What it means is that football fans will be bombarded with advertising saying how great SAB’s beers are, while being denied the opportunity to actually reach that conclusion.

Jay Brooks

Long time readers (and I am often amazed that there are any readers) of this blog know that US beer writer Jay Brooks is one of my favourite beer writers. He is prolific, he is informed, he is passionate and you know exactly what he thinks, making him the perfect company for a pub discussion or a blog.

Jay makes a point of marking the birthday of pretty much every beer person he has ever come into contact with on his blog and in case modesty prevents him from marking his own, Happy Birthday Jay. Please join with me in wishing Jay cheers and good beers!

XXXX will be launching their new ad campaign on Sunday night (you can read the full details on Brews News so I won’t repeat it here). But the casting of the new ad follows on from this morning’s update to the “Over Beer?” campaign. It seems that beer marketers believe that beer drinkers identify with people who don’t shave or wear shoes. The Canadian Club people agree, though don’t reveal their attitude to footwear. In Canadian Clubland, however, bar workers are metrosexuals who shave more often, but still maintain a designer stubble…
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