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		<title>How serious are they?</title>
		<link>http://beermatt.com/2009/12/04/how-serious-are-they/</link>
		<comments>http://beermatt.com/2009/12/04/how-serious-are-they/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 08:29:08 +0000</pubDate>
		<dc:creator>BeerMatt</dc:creator>
				<category><![CDATA[alcohol use and abuse]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[binge drinking]]></category>
		<category><![CDATA[Fosters]]></category>
		<category><![CDATA[know when to declare]]></category>

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		<description><![CDATA[Last week I posted about the new campaign from Cricket Australia, supported by Fosters, Diageo and Channel 9, called ‘Know when to declare”. While supporting the campaign, I did highlight some of the challenges that a company that profits from &#8230; <a href="http://beermatt.com/2009/12/04/how-serious-are-they/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beermatt.com&#038;blog=4203373&#038;post=728&#038;subd=beermatt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>No Heineken, no sense of humour</title>
		<link>http://beermatt.com/2009/09/02/no-heineken-no-sense-of-humour/</link>
		<comments>http://beermatt.com/2009/09/02/no-heineken-no-sense-of-humour/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 05:25:49 +0000</pubDate>
		<dc:creator>BeerMatt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Dodgy Beer Stuff]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[brewed-under-licence]]></category>
		<category><![CDATA[Heinken]]></category>
		<category><![CDATA[robots]]></category>

		<guid isPermaLink="false">http://beermatt.com/?p=462</guid>
		<description><![CDATA[It&#8217;s probably because they &#8220;develop their portfolio of brands&#8221; rather than &#8220;brew beer&#8221; that makes the multinational malt-derived alcohol companies such a humourless bunch, but this is pretty heavy-handed and petty even by their standards. Heineken cracks down on tiny &#8230; <a href="http://beermatt.com/2009/09/02/no-heineken-no-sense-of-humour/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beermatt.com&#038;blog=4203373&#038;post=462&#038;subd=beermatt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Ads without people?</title>
		<link>http://beermatt.com/2009/08/06/ads-without-people/</link>
		<comments>http://beermatt.com/2009/08/06/ads-without-people/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 21:56:59 +0000</pubDate>
		<dc:creator>BeerMatt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Fosters]]></category>
		<category><![CDATA[neo-prohibitionism]]></category>

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		<description><![CDATA[Fosters hasn’t quite stopped making beer, but they obviously want to focus on what they do best. They have just appointed Sydney-based ad agency Droga5, creators of The Regulars and the controversial, cynical and extremely successful Raise A Glass campaign, &#8230; <a href="http://beermatt.com/2009/08/06/ads-without-people/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beermatt.com&#038;blog=4203373&#038;post=404&#038;subd=beermatt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>They gotta pay for the ads somehow&#8230;</title>
		<link>http://beermatt.com/2009/08/03/they-gotta-pay-for-the-ads-somehow/</link>
		<comments>http://beermatt.com/2009/08/03/they-gotta-pay-for-the-ads-somehow/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 10:17:04 +0000</pubDate>
		<dc:creator>BeerMatt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[neo-prohibitionism]]></category>
		<category><![CDATA[Sugar]]></category>
		<category><![CDATA[Taste memory]]></category>
		<category><![CDATA[VB]]></category>
		<category><![CDATA[XXXX]]></category>

		<guid isPermaLink="false">http://beermatt.wordpress.com/?p=384</guid>
		<description><![CDATA[The play it well Fosters. Their new beer ad was a huge hit (and deservedly so…though I am reminded of this story from The Onion and think that maybe Fosters should quit the beer market to concentrate on ads). But in all &#8230; <a href="http://beermatt.com/2009/08/03/they-gotta-pay-for-the-ads-somehow/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beermatt.com&#038;blog=4203373&#038;post=384&#038;subd=beermatt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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