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	<title>BeerMatt &#187; Fosters</title>
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	<description>The place to put your beer down</description>
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		<title>BeerMatt &#187; Fosters</title>
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		<title>Drinking wine from the bottle?</title>
		<link>http://beermatt.com/2010/01/30/drinking-wine-from-the-bottle/</link>
		<comments>http://beermatt.com/2010/01/30/drinking-wine-from-the-bottle/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 23:32:22 +0000</pubDate>
		<dc:creator>BeerMatt</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Crown]]></category>
		<category><![CDATA[Fosters]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[wine wanker]]></category>

		<guid isPermaLink="false">http://beermatt.com/?p=775</guid>
		<description><![CDATA[I was interested in this article in The Oz in which Foster&#8217;s Australasian wine boss was giving his thoughts on wine. It&#8217;s always fascinating to talk beer with business people. The average reader of these rantings &#8211; who I would &#8230; <a href="http://beermatt.com/2010/01/30/drinking-wine-from-the-bottle/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beermatt.com&#038;blog=4203373&#038;post=775&#038;subd=beermatt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>8</slash:comments>
	
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			<media:title type="html">BeerMatt</media:title>
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		<title>For a hard-earned ad campaign</title>
		<link>http://beermatt.com/2010/01/13/for-a-hard-earned-ad-campaign/</link>
		<comments>http://beermatt.com/2010/01/13/for-a-hard-earned-ad-campaign/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 07:02:46 +0000</pubDate>
		<dc:creator>BeerMatt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Crown]]></category>
		<category><![CDATA[Fosters]]></category>
		<category><![CDATA[The Regulars]]></category>
		<category><![CDATA[VB]]></category>

		<guid isPermaLink="false">http://beermatt.com/?p=768</guid>
		<description><![CDATA[In the wake of a share market analyst&#8217;s recommendation that shareholders sell Fosters on the back of falling market share, and today&#8217;s  news that VB will enjoy increased advertising support this financial year, the advertising types who frequent mUmBRELLA are &#8230; <a href="http://beermatt.com/2010/01/13/for-a-hard-earned-ad-campaign/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beermatt.com&#038;blog=4203373&#038;post=768&#038;subd=beermatt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>A treasure trove of beer history</title>
		<link>http://beermatt.com/2009/12/22/a-treasure-trove-of-beer-history/</link>
		<comments>http://beermatt.com/2009/12/22/a-treasure-trove-of-beer-history/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 10:14:57 +0000</pubDate>
		<dc:creator>BeerMatt</dc:creator>
				<category><![CDATA[History]]></category>
		<category><![CDATA[Burton on Trent]]></category>
		<category><![CDATA[Fosters]]></category>
		<category><![CDATA[Fourex]]></category>
		<category><![CDATA[lager]]></category>

		<guid isPermaLink="false">http://beermatt.wordpress.com/?p=744</guid>
		<description><![CDATA[Maybe it’s just me, but when I read about Trove in The Punch, several hours disappeared before I realised it. Of course I started searching for “beer” and was amazed at the results that came back… A year after Fosters &#8230; <a href="http://beermatt.com/2009/12/22/a-treasure-trove-of-beer-history/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beermatt.com&#038;blog=4203373&#038;post=744&#038;subd=beermatt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">BeerMatt</media:title>
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			<media:title type="html">HOBJ4565</media:title>
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			<media:title type="html">19661r</media:title>
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		<title>How serious are they?</title>
		<link>http://beermatt.com/2009/12/04/how-serious-are-they/</link>
		<comments>http://beermatt.com/2009/12/04/how-serious-are-they/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 08:29:08 +0000</pubDate>
		<dc:creator>BeerMatt</dc:creator>
				<category><![CDATA[alcohol use and abuse]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[binge drinking]]></category>
		<category><![CDATA[Fosters]]></category>
		<category><![CDATA[know when to declare]]></category>

		<guid isPermaLink="false">http://beermatt.wordpress.com/?p=728</guid>
		<description><![CDATA[Last week I posted about the new campaign from Cricket Australia, supported by Fosters, Diageo and Channel 9, called ‘Know when to declare”. While supporting the campaign, I did highlight some of the challenges that a company that profits from &#8230; <a href="http://beermatt.com/2009/12/04/how-serious-are-they/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beermatt.com&#038;blog=4203373&#038;post=728&#038;subd=beermatt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">BeerMatt</media:title>
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		<title>Crown Ambassador reserved&#8230;.</title>
		<link>http://beermatt.com/2009/08/28/crown-ambassador-reserved/</link>
		<comments>http://beermatt.com/2009/08/28/crown-ambassador-reserved/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 05:07:28 +0000</pubDate>
		<dc:creator>BeerMatt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Dodgy Beer Stuff]]></category>
		<category><![CDATA[Crown]]></category>
		<category><![CDATA[Fosters]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://beermatt.com/?p=443</guid>
		<description><![CDATA[Update The International Beer Club has just issued a clarification (??) about their newsletter entry reproduced below. I have included this first to make sure that their apology is read&#8230;As I said in my initial post, no one else I &#8230; <a href="http://beermatt.com/2009/08/28/crown-ambassador-reserved/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beermatt.com&#038;blog=4203373&#038;post=443&#038;subd=beermatt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://beermatt.com/2009/08/28/crown-ambassador-reserved/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">BeerMatt</media:title>
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		<title>Ads without people?</title>
		<link>http://beermatt.com/2009/08/06/ads-without-people/</link>
		<comments>http://beermatt.com/2009/08/06/ads-without-people/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 21:56:59 +0000</pubDate>
		<dc:creator>BeerMatt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Fosters]]></category>
		<category><![CDATA[neo-prohibitionism]]></category>

		<guid isPermaLink="false">http://beermatt.wordpress.com/?p=404</guid>
		<description><![CDATA[Fosters hasn’t quite stopped making beer, but they obviously want to focus on what they do best. They have just appointed Sydney-based ad agency Droga5, creators of The Regulars and the controversial, cynical and extremely successful Raise A Glass campaign, &#8230; <a href="http://beermatt.com/2009/08/06/ads-without-people/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=beermatt.com&#038;blog=4203373&#038;post=404&#038;subd=beermatt&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">BeerMatt</media:title>
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			<media:title type="html">waterfall</media:title>
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