A source of constant frustration for brewers and beer lovers alike is the inequity between beer and wine. Beer suffers from 2000 years of bias towards wine and this continues as demonstrated by restaurants treating beer as a second class citizen. Governments too have showered the wine industry with tax breaks, development cash and tourism dollars, with nothing for craft brewers. Queensland even has a department promoting wine and even a college of wine tourism. With all this support for wine, it is great to to when a government throws its weight – even in a small way – behind the beer industry as Victoria has done with it newly updated Beer Lovers’ Guide to Victoria’s Microbreweries.
The updated guide showcases 35 Victorian breweries and includes 20 in regional Victoria and features references to the brews produced, facilities available, tasting sheets, contact details, brewer profiles and anecdotes, and a map of Victoria with the locations of featured microbreweries. This edition has an additional 13 new breweries added including several new players which have been open two years or less.
Most importantly,Tourism Victoria is now aware of the guide. Two years ago when I was researching a story about beer tourism and the state’s tourism body wasn’t even aware of the guide, which is produced by the Victorian Association of Microbrewers.
The Beer Lovers’ Guide to Victoria’s Microbreweries is available free of charge at all good bottle shops and bars that sell Victorian craft brew, from the breweries themselves, and Information and Tourism Victoria outlets throughout the state.
If you’re planning on a visit to Victoria, and it’s well worth it for the beer lover, you can grab a copy here or call 132 842 (within Australia) to order a copy.